The Ultimate Guide to Blogging with Limited Time 2023

 

The Ultimate Guide to Blogging: Every aspiring blogger knows that time is a precious commodity. The initial burst of energy and enthusiasm may lead to a flurry of articles, but eventually, the demands of everyday life catch up and blogging takes a backseat. However, there are strategies to maintain a consistent blogging schedule even with limited time. In this guide, we will explore two possible approaches to achieve this: 1) Taking up blogging as a profession, and 2) Employing teamwork and outsourcing. Let’s dive in!

Taking up Blogging as a Profession

Blogging can be a fulfilling profession, but it may not be feasible for everyone, especially in the beginning when revenue is limited. Corporate blogs offer an alternative for those who want to blog professionally. These blogs are sponsored by companies, and the blogger is paid to write about topics that align with the company’s business and brand. While it may restrict the choice of topics, it provides an opportunity to build a track record and establish a personal brand.

The Power of Teamwork and Outsourcing

For those who can’t pursue blogging as a full-time profession, teamwork and outsourcing can be a game-changer. By leveraging a small budget, you can assemble a team to help you maintain a consistent blogging schedule. Here’s how the process can be divided:

 

1. The Idea

The initial idea for a blog must come from the blogger themselves. It is crucial to maintain a personal touch and write about topics that reflect your personality. Outsourcing the idea generation process may result in a lack of authenticity. However, the idea can be refined through discussions with the team to align it with the overall blogging strategy.

2. The Briefing

A concise briefing or brainstorming session with the team is essential to communicate the key points and objectives of the article. It should include a clear description of the problem being addressed and the proposed solution. While the briefing cannot be outsourced, it can be coordinated and adapted to suit the preferences of the team members.

3. SEO Research

Keyword research plays a crucial role in optimizing blog content for search engines. While the blog should primarily be written for humans, incorporating relevant keywords can help attract a wider audience. This task can be outsourced to experts who can perform keyword brainstorming, research using tools like the Keyword Planner, and analysis using tools like Market Samurai.

4. The Draft

Once the research is complete, a copywriter can be tasked with creating the initial draft of the article. The draft serves as a raw version of the content, which will later be refined and expanded upon. The copywriter takes care of the text’s layout, adds subheadings, and incorporates additional research and graphics if necessary.

5. The Fine Cut or Personal Touch

To maintain authenticity, it is essential to personally review and refine the draft. This step allows you to add your personal touch, ensuring that the article aligns with your unique style and voice. This process involves making necessary edits, adding missing information, and expanding the article to reach the desired word count.

6. Operational: WordPress and SEO

Publishing a blog post involves more than just writing. It requires formatting the text on a blogging platform like WordPress, optimizing the metadata for search engine optimization (SEO), and adding relevant graphics. These operational tasks can be outsourced to a copywriter or team member who is familiar with the technical aspects of blogging.

7. Social Sharing & Responding

Engaging with your audience through social media is an essential part of blogging. While sharing articles on social platforms should ideally be done personally to maintain consistency in communication, it can be partially outsourced. Tools like Buffer can help schedule posts, providing some relief from the time-consuming task of social media management.

8. Bilingual Blog?

If you plan to have a bilingual blog, translation and adaptation become crucial. After the article is written and finalized, it can be handed over to a native speaker for translation. The translator can also make necessary adjustments to tailor the article to the target market, including relevant links and graphics. Once translated, the article can be published on the respective blog, reaching a wider audience.

Tips for Successful Blogging with Limited Time

Here are some additional tips to make the most of your limited time and ensure successful blogging:

  1. Structure your briefings to effectively communicate your ideas to the team.
  2. Choose a copywriter who shares your enthusiasm for the topics and has a similar writing style.
  3. Discuss and establish a clear timeframe and sequence with your team members to meet deadlines.
  4. Consider paying a competitive rate to motivate and retain your team members.
  5. Plan ahead and utilize forerunning to ensure a consistent publishing schedule.
  6. Take advantage of platforms like Twago, Jobmensa, and Elance to find suitable team members and freelancers.

 

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